Presentation Structure


Interesting and useful information is not enough for a presentation to be successful. Even a tiny mistake or defect can become fatal:

  • It’s easy to lose the audience attention.
  • The information becomes hard to perceive and memorize.
  • As the result, it’s impossible to persuade and motivate the audience.

On the other hand, a well-structured presentation along with strong narrative logic is a powerful tool to succeed.

Before structuring a presentation, a reporter should come up with two things:

  • Presentation Topic
  • Presentation Purpose

These two elements of presentation influence all other preparatory measures.

Presentation Topic

The topic of presentation determines its sense and content, and that’s why a reporter should be careful while choosing words for it.

As a rule, a presentation topic derives from a situation. But if a reporter has an opportunity to choose a topic, he’d better pick the one familiar to himself. In that case, more chances are a speaker will be able to make his presentation interesting and informative by using technologies for its preparation and delivery.

Presentation Purpose

A reporter must understand the purpose of his presentation clearly. It can be different:

  • to inform;
  • to persuade;
  • to entertain;
  • to inspire;
  • to achieve a ritual purpose, etc.

Every word in the presentation should comply with a chosen purpose.

For structuring, it’s enough to understand whether a purpose is informing or motivating.



Using Mind Maps to Structure a Presentation
Mind maps are a perfect tool for organizing information hierarchically and visually. That is why so many experts recommend them for structuring a presentation.

  • Presentation structure becomes vivid.

Both plain text and bullet points affect our verbal channel. Preparing a mind map, one involves his visual channel to research. This leads to another benefit:

  • The structure becomes easier to memorize.

Memorizing a presentation with mind maps is a happy medium of its preparation. As far as presentations are neither text reciting nor 100% improvisation, a mind map will help to stick to plan and leave room for improvisation for making your presentation figurative.

  • The structure becomes easier to scale.

Mind maps help to adapt presentations to necessary time frames. And when needed, a speaker can expand or structurize additional ideas, facts, and examples.

MindMup is a free web-based tool allowing to structure your presentations and share them via Google Documents.