Producing a presentation with no analysis, a presenter lets it go with the flow. The analysis is an essential part of presentations, as it helps speaker to
- measure the effectiveness of presentation,
- make useful conclusions, and
- systematically improve various aspects of the presentation.
The cliche is the analysis starts after a presentation. In fact, an experienced presenter can receive feedback explicitly during his speech. Mastering feedback activation helps to build an effective interplay with the audience and get valuable insights even before the speech ends.
Engagement Analysis (during a presentation)
Engagement analysis takes place during a presentation. A speaker should make it a habit to keep a track of the following signals:
Relevant questions. Even when asked dozens of questions, a speaker shouldn’t consider it a signal of high engagement. Three situations might appear:
- Lack of questions is a signal of low engagement. 90% of presentations ends up with no questions, which means the audience did not understand the topic or didn’t feel comfortable to ask questions. One way or another, it’s a presenter’s fault, and a further analysis can help to find flaws.
- 80% of irrelevant questions signals about the fact listeners don’t understand the topic. In this case, a presenter should work on his presentation logic, structure, or language. Irrelevant or provocative questions might also signal about the listeners’ hostility. Audience analysis can help to predict this situation, and these techniques will help to deal with questionsults.
- Numerous relevant questions are a good sign as they mean the audience has got the presenter’s ideas right. If they ask the same question several times, it’s a signal for a speaker to extend the material and improve the overall impression next time.
Visual contact is a signal of attentive listening. Hence, a presenter can evaluate the engagement, using visual contact criteria. The more people look into his eyes, the higher engagement is. The number of attentive listeners may change during a presentation: their growth is a good signal, while the decrease is a bad one.
Other signals of active listening:
- active responses to a presenter’s questions and jokes;
- moderate quietness (silent relevant dialogues can be acceptable as suited the situation);
- pricking down main points.
Video Recording Analysis
The analysis doesn’t take place during presentations. Speakers can maintain it with the help of video records.
How to make a proper video recording
The goal is recording an informative video that helps to answer essential questions and get insights. These tips will help you record a video that will be useful for analysis.
- Framing. Ideally, both presenter and his audience should fit into a frame. It helps to analyze listeners’ reaction. Slides aren’t necessary for analysis.
- Lighting. Usually, rooms for presentations don’t have enough illumination, so try to make an auditorium as light as possible.
- The depth of field. It should be high. The best case scenario is when everyone looks sharp, so avoid unnecessary artistic effects that could blur them.
- Sound. It’s advisable to record the voice with two devices: one mic is for a presenter, and another one is for the audience. The presenter can use a clip microphone, as it’s compact and it doesn’t limit a body language. The second microphone is for an assistant who will give it to a person by request. It’s a perfect scenario because it guarantees a good audibility of a presenter’s and listeners’ phrases.
Video recording will help to evaluate
- presenter (appearance, voice, body language, firmness, artistry, etc.);
- audience (engagement, demographics, etc.);
- communication (quality of answers, questions and reactions from both sides).
Nett Result Analysis
As a rule, end up with calls to action. By analyzing the number of people who had made the required action, a speaker measures the effectiveness of his presentation. The results depend on the goal of presentation and can be
- sales, or
To draw the conclusion, active and video recording analysis can help a presenter improve different categories of his presentation, and nett results can track this progress.