Adding Impact to Your Presentation


presentation

Regardless the type of a presentation, it’s aimed at pursuing several objectives. Even when informative, presentations appeal to influence the audience views and convictions.

Example:
A primary goal: to inform about types of blogging.
A secondary goal: to demonstrate a professional integrity in blogging.

Adding impact to a presentation helps to achieve secondary goals and support primary ones.

What Does Adding Impact Mean?
It means two things:

  • Turning core takeaways into listeners’ convictions after a presentation.
  • Using proper word constructions to give a tone to a presentation.

Techniques to Use for Adding Impact

To add some impact to his presentation, a presenter can apply several techniques, such as:
1) Switch between personal and impersonal narrations.

A speaker edits the narration style depending on his goals because it takes a heavy toll on listeners’ associations.

A personal narration makes people associate the information with a presenter, while an impersonal narration makes them consume the information neutrally.

ATTENTION: A presenter shouldn’t associate success with his only persona. This trick will bring nothing but the loss of trust and attention from the audience.

2) Avoid direct bragging.

When talking about himself in a positive light, a presenter makes an impression of a bragger, which leads to negative results: listeners will take his information with a grain of salt.

It’s better to mention all achievements and experience in context, when a speaker tells about his success to support a core idea of his presentation.

The best unobvious brags:

  • Positive recommendations from other people.
  • Personal objective results a speaker can prove.

3) Specify elements in proper order.

When listing several objects or numbers, a presenter should specify the most important one after all the others. According to the attention credit model, this trick makes the core information more memorable.

4) Use non-verbal language.

It helps to highlight the core ideas, phrases, and words.

To reach all objectives of his presentation, a speaker should do his best and think on adding some impact to it. Otherwise, the audience will have no interest and motivation in listening and trusting the given information. The mentioned techniques are aimed to help with solving this problem. When used properly, they make a presentation more meaningful and memorable.

5) Ask, involve and influence.

When describing his achievements or advertising a product, a presenter will likely be unheard. The audience is skeptical when listening to this type of information. So, it’s better to involve listeners into the discussion by asking them relevant questions.

Here is an algorithm:

  1. Ask a relevant question.
  2. Listen to their answers.
  3. Tell about your experience or product.

According to the principle of reciprocity, people will pay more attention to your words after you ask them.

Mistakes to Avoid During Presentation

Trying to add impact to his presentation, a speaker can overplay and make several mistakes that will lead to nothing but failures.

Here they are:

  • Insincerity.

People notice the discrepancy between meanings a speaker seeks to convey and verbal/non-verbal devices he uses. Listeners feel the mood and condition of a presenter, and that is why the audience analysis is a must. The suspicion of insincerity and deceit from a speaker destroys his connection with the audience and leads to stable distrust of what he says.

  • Excuses and apologies.

The audience does not care if you worry, how long you prepared this presentation, and what experience in public speaking you have. They don’t need your excuses such as “I am a poor speaker” or “I am so excited that I can perform badly.” These apologies cause a reasonable question: “Why then do you come to the stage and waste our time?”

  • No eye contact.

If you look at one person during the speech, you’ll lose the interest of others and won’t be able to add any impact to your presentation. Even if your report is all about numbers, text, and quotes, remember that all people in the room look at you now. That is why it’s crucial to have eye contact with them from time to time, demonstrating your concern.

  • Monotonous speech.

Nothing tires more than an interesting report presented with a monotonous tone of voice. Flannelmouths frustrate the audience, not to mention the fact they don’t add any impact to the information they want to share with people.

  • Using negations.

The big difference lies between “It’s not bad” and “It’s good”, and a big mistake of many presenters is the wrong usage of negations in their speeches. One should understand that our perception works consistently: we react to the meaning of separate words first and perceive the meaning of whole sentences afterward. So, think twice before using negations such as “I am not afraid…” or “I don’t want to bore you…”, as your audience might hear nothing but “I am boring and scared”.